Advice

Launching a digital marketing campaign on a tight budget

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Marketing Adverts Wordcloudsource: Bootstrap Business
published: July 2017

Beginnings are never easy. This counts double for startups. Everything is in short supply – resources, time and especially money.

There are so many costs that you, as an owner, must think about – salaries, electricity bills, the Internet, taxes and the list goes on.

So, by the time you come to your marketing budget, money has mostly already been either spent or reserved for something else.

This is why you should consider launching a digital marketing campaign. However, this does not mean you won’t spend any money. It simply means you will be able to afford it and still get good a conversion rate.

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MyDonate from BT

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BT MyDonateMyDonate is a not-for-profit, online fundraising service for UK charities from BT. This service provides a secure, easy-to-use way for millions of people to raise money for their favourite charity.

BT invests at least 1% of its corporate pre-tax profits in society each year.

At the end of March 2013, BT’s investment in society amounted to just over £27m over the previous 12 months – a combination of direct funding and in-kind support. This equates to 1.12% of our pre-tax profits.

Providing services such as MyDonate makes good use of our technology and communications expertise.

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Enrolling into a pension at work

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Pension RetireSource: DirectGov

Starting from October 2012, employers will enrol workers into a workplace pension, if they meet the criteria below. When you pay into your pension, your employer and the government will contribute too. Find out how this affects you, when this will happen and the benefits.

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Workplace pension – what it is!
A workplace pension is a way of saving for your retirement arranged through your employer. It is sometimes called a ‘company pension’, an ‘occupational pension’ or a ‘works pension’.

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