Launching a digital marketing campaign on a tight budget

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Marketing Adverts Wordcloudsource: Bootstrap Business
published: July 2017

Beginnings are never easy. This counts double for startups. Everything is in short supply – resources, time and especially money.

There are so many costs that you, as an owner, must think about – salaries, electricity bills, the Internet, taxes and the list goes on.

So, by the time you come to your marketing budget, money has mostly already been either spent or reserved for something else.

This is why you should consider launching a digital marketing campaign. However, this does not mean you won’t spend any money. It simply means you will be able to afford it and still get good a conversion rate.

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Landmark review on deaths in police custody, an opportunity to save lives

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Police Officers On Dutysource: INQUEST
published: 30 October 2017

The Independent review of deaths and serious incidents in police custody by Dame Elish Angiolini has been published by the Home Office today. It is the first and only review of policing practises and related processes following police related deaths.

The report offers the government a blueprint for change to urgently implement in the face of numerous recent concerning deaths.

It makes over 100 evidence based recommendations, which are intended to be a pragmatic way forward. These include important recommendations on: Continue reading

Families of men with mental health issues who died in police custody welcome new report

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Thomas Orchard

Thomas Orchard

source: ITV News
published: 30 October 2017

The families of two men with mental health issues who died in police custody has welcomed a report into how vulnerable people should be treated by emergency services. 32-year-old Thomas Orchard died in police custody in Exeter in 2012 and 25-year-old James Herbert died at Yeovil Police Station seven years ago.

The report into deaths in custody was ordered by Theresa May when she was the Home Secretary. It has stressed mentally ill people should never be held in cells.

Thomas Orchard suffered from paranoid schizophrenia and his family say being held in Exeter’s Heavitree Road Police Station made his condition worse. Before reaching the station Mr Orchard was handcuffed and bundled into a van. Moments before falling unconscious, a restraint was wrapped around his head. Continue reading